I was just asked to help develop an Agent’s Value Proposition, and after a few seconds, I started writing my response in the form of questions. Here’s what I came up with when I put it back into a string of questions. These questions are not intended to insult or hurt feelings. Diving deeper, the answer to these questions is really the beginning of the understanding of creating your Value Proposition.

I think you need to ask yourself a series of deep diving questions… “What do I do that others don’t? What value do I add to a deal? Do I know the market better than every single agent I’m competing against? Do my communication standards exceed my communication abilities? Does my ability to market a property excel vs the others? Will my precision and tactics pay for themselves and yield a higher net amount for my sellers? And for buyers… do my negotiating strategies and ability to play matchmaker provide a buyer the incentives to use me? Do I know what’s going on with trends in the market that can help me help my buyers make up for the ‘discount’ others offer by getting a seller to pay for the credits instead of me? Do I have the ability to build instant rapport with a client and provide a level of instant trust and authority on Real Estate that allows me to win more business?

Those are all the questions you should not only ask yourself, but have an honest answer for them. THIS is how you start to craft your Value Proposition. And the above is just a start.

-GZ